With so many commercials from big brands airing on local Vegas cables and broadcast affiliates, getting your message across can seem intimidating, especially if you’re a small business. 

Wondering how to make a TV commercial in Las Vegas? Here are a few quick tips to help you crush the competition.

Decide and Focus On Your Subject

First, get clear on what you are trying to advertise. What is the subject you want to get across in your commercial? Is it a new product, service, or location? 

Getting this right allows you to build the entire commercial around a central subject without losing focus. 

Tell a Succinct, Relatable Story

Whether you are marketing a product or service, telling a story is the hallmark of a great TV commercial. Prepare a great script that tells your brand’s story in 15 to 90 seconds, depending on the length of your commercial. 

Sharing your story with your target audience is an effective way to connect with your target audience. Remember to keep it brief and to the point. 

Trigger Emotions

Get creative with your advertisement. A story that triggers emotions ― happiness, nostalgia, humor, or sadness ― will engage your audience and make your advert memorable.

Have a Clear Call-To-Action

Your advertising efforts will go to waste without a definite call to action about your subject. You want to be very clear on what you want your target audience to do next. 

Do you want them to call for more information, visit your website, or come to your store? Use action words like “join now,” “sign up,” and “call us” to prompt viewers into taking action.

Choose Good Talent

If you have the budget, consider hiring good talent to bring your message to life. Depending on your budget and the type of ad you are running, you can hire actors to tell your story. Alternatively, you can use animations, which are significantly more expensive (even for a one-minute commercial).

Work With an Experienced Production Partner 

Having an experienced media or video production team is arguably the most important tip on how to make a TV commercial in Las Vegas or anywhere else, for that matter.

At Smoke and Mirrors Production, we make TV commercials that get results in Vegas. Visit our website or call us today at (702) 986-0140. (See how we used the call-to-action?) We’ll be glad to help you create the perfect commercial that showcases exactly what your business is about.

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