The length of a TV commercial is an important consideration, as it affects the effectiveness of the advertisement. A commercial needs to be long enough to communicate its message and capture viewers’ attention, but too long can have a negative impact on viewership. The ideal length for a TV commercial depends on various factors such as the type of product or service being advertised, the target audience, and the channel or program it will be viewed on.

Different types of commercials

In general, for traditional television advertising, 15-second spots have become popular because they are short and sweet. They can quickly convey a message without being too intrusive. These shorter ads are often seen during commercial breaks in primetime shows or sports broadcasts. 

For channels that specialize in long-form programming like cable dramas and documentaries, 20 to 30 second ads can be an effective length. They provide just enough time to communicate a message without derailing the viewing experience.

When considering the length of a TV commercial, advertisers should also factor in the cost. Longer commercials are often more expensive because they require more production and post-production work and airtime on TV networks. However, if done correctly, these longer ads can be effective at making a lasting impression and engaging viewers.

Ultimately, the length of a TV commercial should be carefully considered to ensure it is effective at conveying its message in the most efficient way while not disrupting viewers’ experience. Short ads will usually accomplish this goal but longer commercials may yield better results for some products or services. Advertisers should weigh the cost and potential results of different commercial lengths when deciding on how long their ad should be. These considerations will help them choose the right length for their TV commercial, ensuring they get the most out of their marketing efforts.

What is the Process? 

The process of filming a TV commercial can be quite complex, depending on the size and scope of the project. Generally speaking, it starts with an idea or concept that is discussed between the client and the advertising agency. The client’s needs are expressed in detail – including target audience, budget constraints, objectives of the campaign and other logistical considerations. Once the concept is approved, the agency works with a production house to create a script and storyboard. This is where creative directors, producers, writers, actors, and other professionals are brought in.

Next comes pre-production which involves making decisions such as location scouting, casting of talent/actors, acquiring necessary permits for filming at the chosen locations, and putting together the production crew. During this stage, it’s also important to review the storyboard and script with everyone involved.

When filming begins, the director will work with the talent/cast to ensure they are saying their lines correctly and performing according to the director’s vision. It’s also during this time that the cameras, lights, sound equipment and other necessary elements are set up. During post-production, all of the footage is edited into a cohesive story that reflects the client’s vision. This involves making sure there are smooth transitions between shots, adding music and other sound effects as needed, coloring correction and more.

The final step in filming a TV commercial is the client approval process. This involves sending the finished commercial to the client for review and feedback. Upon receiving any requested changes, the director will make them and send another version back to the client. Once approved, the commercial can be aired on television or other media outlets.


Pre-production is the first step in the filmmaking process, and it can take anywhere from a few days to several months. It involves planning out the entire film, including scripting, storyboarding, scouting locations, casting actors, budgeting and scheduling production. During pre-production, filmmakers must determine what resources are needed for each task and identify potential challenges that may arise during shooting.

In some cases, pre-production may only take a few days if the film is small and doesn’t require any major planning or preparation. For larger films, however, pre-production can take months to complete—especially if there are complex scenes to figure out, special effects to create, or challenging locations to scout.

Knowing how long pre-production will take is important because it helps filmmakers plan out their productions accordingly and make sure they have the necessary resources to bring their project to life.


Typically, shooting a commercial takes anywhere from one to three days depending on the complexity of the project, including setup-time for lights and cameras as well as the number of different scenes that need to be shot. Once filming is complete, then post-production work begins, which can include editing, adding music and sound effects, color correction, and more. From start to finish, shooting a commercial can take up to several weeks or even months in some cases.

The production of a commercial is an involved process requiring the coordination of many people and tasks. But once the finished product airs on television or online, all the hard work is worth it. After all, a commercial can be an effective way of sharing information and conveying messages with audiences on a wide scale.

Overall, shooting a commercial is an extensive process that requires careful planning and coordination to execute successfully. With proper preparation and attention to detail, you can create an engaging commercial to share with audiences.


Typical tasks include editing footage together, creating motion graphics or animations, sound design (such as voiceovers and special effects), color correction and mastering for television broadcast. The post production process can also involve many rounds of revisions between the client, director, and editor to ensure the commercial is as effective as possible. The time it takes to complete each round of revisions will depend on how detailed the feedback is and how quickly everyone can work collaboratively.

The end result should be a polished advertisement that accurately reflects the client’s intended message and meets all broadcast requirements. It’s important to make sure that the entire process is managed effectively, as post-production can often consume more time and resources than anticipated. With careful planning and a good team, it’s possible to create an effective commercial in a relatively short amount of time – usually ranging from one week to two months.

Work With an Experienced Production Partner 

There are also many factors that can affect how long it takes to shoot a commercial, such as the size and scope of the production, the complexity of the concept, and the availability of cast and crew. Regardless, it is important to ensure that there is sufficient time allotted for pre-production, filming, and post-production so that the commercial can be completed in a timely manner. With careful planning and coordination, shooting a commercial can be an efficient process that yields great results.

Having an experienced media or video production team is arguably the most important tip on how to make a video in Las Vegas or anywhere else, for that matter.

At Smoke and Mirrors Production, we make professional videos that get results in Vegas. Visit our website or call us today at (702) 986-0140. We’ll be glad to help you create the perfect video!

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