As we observe our surroundings, it becomes clear that we are currently immersed in the era of video. Whether it’s the prevalence of mobile devices, commercials, or the dominance of social media platforms, video content seems to be at the center of it all. Interestingly, although video has found its way into the realm of education, businesses have yet to fully embrace this eLearning trend. If you still have reservations about incorporating video based learning, we hope that this will dispel your doubts. Join us as we explore the myriad benefits of using videos into your corporate training program.
1. Improved Comprehension and Retention Rate
Employees often hesitate to undertake classroom training courses due to their busy schedules, especially when traditional courses require them to dedicate a significant amount of time to reading lengthy materials. Video-based training can alleviate cognitive load by condensing large amounts of information into easily digestible formats that require less effort to process. A visual representation can convey a wealth of knowledge. By incorporating videos into your training program, you can enhance information retention as learners engage multiple senses in the learning process. The more immersed learners are, the more impactful and enduring the training will be.
2. Increased Engagement
Gone are the days when employees simply completed courses out of obligation. Nowadays, businesses are committed to creating training experiences that are not only informative but also engaging and captivating, adding real value to employee development. Videos, with their incorporation of visuals, animation, music, and interactive elements, naturally capture and hold the viewer’s attention much longer than a text-based presentation ever could. Additionally, videos provide a delightful break from the demands of the workday, inspiring employees to continue their learning journey.
3. Flexibility
In today’s fast-paced corporate world, flexibility has become a paramount priority for employees.
Have you ever heard employee trainers complaining about schedule conflicts, particularly when they have a new class to train? This is a situation that many companies and organizations face frequently.
But here’s the good news. Trainers now have the option to record training material during training sessions and make them available to employees at their convenience.
Gone are the days when training confined them to long hours in conference rooms. Now, employees should have the freedom to train whenever and wherever they need, with access to microlearning content that suits their location.
With videos lasting just a few minutes and being compatible with any device, they effortlessly meet these requirements. Videos can be easily customized to cater to various learning styles, appealing to visual, auditory, immersive, or blended preferences, thus encompassing almost all learning preferences.
4. Enhanced Employee Satisfaction And Productivity
Traditional employee training methods often involve removing employees from their workspaces for lengthy presentations that can consume an entire day. As a result, the tasks scheduled for that day remain unattended.
By incorporating video into training and development, employees no longer need to physically attend training sessions. Instead, they can watch the videos at their convenience, ensuring that no work time is wasted.
5. Lower Training Costs
According to a study, a staggering 85% of the budget allocated to instructor-based training is spent on its delivery. This method not only consumes significant time but also drains resources due to travel expenses, diverting funds away from actual training.
In contrast, video training eliminates the need to hire someone specifically for training purposes. With pre-recorded videos, all you require is a suitable venue where employees can conveniently watch and listen. Since videos can be shared online, there are no additional costs incurred for travel. Employees can engage in training right from their desks.
Another advantage of utilizing video in training and development is the one-time investment required to secure the necessary resources. These resources can be used to create videos over an extended period, ensuring long-term cost-effectiveness. By leveraging video training, organizations can significantly reduce expenses while maintaining effective training programs.
6. Training Videos are Customisable
Video is a versatile medium that can be molded and shaped to reflect your organization’s culture and training program. Its flexibility knows no bounds, allowing for endless possibilities in conveying concepts. Whether you’re instructing your team on the fundamentals of your company or introducing a new team member, creating a high quality well-crafted video can captivate and engage your audience, ensuring they absorb the information effectively. Video caters to different learning styles, accommodating both visual and textual learners. By adopting a blended learning approach, you can seamlessly integrate your training videos with offline or written components, enhancing the overall learning experience.
7. Video Based Learning Feels Most Natural
Video-based learning is inherently natural, as it engages multiple senses and fosters a sense of connection. This medium excels in storytelling, forging emotional bonds, and conveying diverse messages. It allows for a human touch, as instructors can communicate with viewers through both verbal and non-verbal cues, such as winks, nods, and gestures that mimic real-life interactions.
Incorporating Videos In Employee Training
Video is an exceptional medium for effectively communicating educational, informative, and business-critical information, while also saving valuable time, money, and resources. Therefore, it is crucial for every business to prioritize producing more videos within their training and learning and development (L&D) program.
At Smoke and Mirrors Video Production, we create engaging and informative training videos for businesses of all sizes. Our team of experts understands the importance of incorporating videos in employee training and can work closely with you to create a customized video solution that meets your specific needs. With years of experience in editing, audio, animation and visual effects, we have perfected our craft and are dedicated to delivering exceptional results. Contact us to learn more about how we can help you Incorporate Videos In Employee Training.